Digital advertisement for National Geographic Live!: "Coral Kingdoms and Empires of Ice." This interactive presentation was being shown at the Moss Arts Center in Blacksburg, Virginia. I created a motion graphic to garner interest and awareness for the show.
Moss Arts Center, Virginia Tech
Moss Arts Center, Virginia Tech
Moss Arts Center, Virginia Tech
Moss Arts Center, Virginia Tech
Virginia Tech's Moss Arts Center in Blacksburg, Virginia.
I was inspired by the photographs of the Nat Geo Live presenters and deep sea divers, David Doubilet and Jennifer Hayes. 
I decided that I wanted my video to emulate floating through water, as if the viewer themselves were the divers. I wanted the advertisement to showcase the beautiful mystery of deep-sea life.
David Doubilet Photography
I focused on layering gradients atop of a still picture to replicate how light shines through water, and I tinkered with the type transparency to achieve a "submerged in water" look.

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