The super-veggie with a bad reputation and a quirky past.
A colorful, tongue-in-cheek cookbook design featuring 12 beet recipes. The cookbook colors were inspired by the rich pigment of beets. Photographs throughout the book also showcase this playful vibrance. In addition to the design, I coined the title and wrote the back cover and introduction copy.
Moodboard—Fun, bright colors to go with tongue-in-cheek cookbook personality
Back cover close-up and introduction spread
Disclaimer: All images are from the original recipes and are not owned by me.

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