Goal: Garner student interest and awareness for creative submissions to Virginia Tech's literary magazine. As a new team of designers, we moved away from the unsuccessful minimalist magazine image, and towards a more eye-catching appeal.
We did this through a fun, primary color palette. Our intention was that these colors would stand out on a campus saturated in maroon and orange (Virginia Tech colors).
I designed and wrote the copy of these flyers with the intention of a fun, interactive way to call our collegiate audience to action.