Debuting restaurant concepts within their resort network, Hilton approached us to create the identity for an energetic Parisian brasserie. An atmosphere deserving to be revisited time and again, this restaurant would capture the glamour and luxury of French cuisine and culture.

Named “Ma Choupette” (meaning “my cutie”), I created three distinct concepts that each capture a different essence of French culture. One inspired by chic French simplicity, bold stripes, and red lipstick; one by 1920’s Parisian glamour and art deco-inspired motifs; one telling the story of “Ma Choupette,” a vivacious, Moulin Rouge-esque cabaret star.

While none of these made the final cut, it proved an exciting exercise in storytelling and brand identity. (And, as a devout foodie, was a true dream project!)

Client: Hilton Hotels & Resorts
Services: Logo + Identity + Print Design
Design: Amy Borg, Sarah Reed
Creative Oversight: Noah Mooney
Year: 2023