AMY
BORG
BRAND
DESIGNER
ABOUT MEI build brands through strategy, words, and visuals. Whether it's an identity system, website, or all the little details in between, I love helping brands become more themselves. Most of my clients live in hospitality, lifestyle, or fintech, but I'm always excited by brands with a good story to tell.
Read more about what makes me tick
Appalachian Trail Conservancy
Infusing new life into one of America's greatest national treasures — and its keeper.
Hilton Hotels & Resorts
Brand concepts for an elevated Parisian brasserie.
North Carolina Railroad Company
A brand refresh of an innovative rail company.
Well & Good, RP3 Agency
A seven-time ADDY award-winning magazine identity design and launch.
Keep the Trail Alive | The Appalachian Trail Conservancy
A brand video and manifesto to “Keep the Trail Alive” while celebrating 100 years of the Appalachian Trail.
The Gallery of Randomness
One-off designs and pixel experiments that are wonderful and random, and don’t quite fit anywhere else.
Logofolio, 2025
A collection of client logos and concepts.