To celebrate 100 years of the Appalachian Trail, we created a new brand video for the Appalachian Trail Conservancy (ATC) to attract new members and create awareness for the vital nonprofit.

ATC is often mistaken for being a hiking organization, despite many of their efforts pertaining to conservation and trail management. Our job was to show the public everything ATC does, while maintaining an urgency to protect the 2,200-mile-long trail and its threatened landscape.

I coined their new tagline, “Keep the Trail Alive” and penned an emotive manifesto, which won a Silver Telly Award.

Client: Appalachian Trail Conservancy
Services: Tagline + Manifesto + Brand Video
Copywriter: Amy Borg
Voiceover: Amy Borg
Video Production: Walker Corl
Year: 2025