In its 175-year history, the North Carolina Railroad Company (NCRR) has shifted from managing state rail corridors to becoming a pivotal force in the transportation sector. Embracing collaboration and partnership, NCRR embarked on a bold rebranding journey, realigning its brand strategy and visual identity to reflect its new growth-oriented approach.

The successful transformation demonstrates evolution, innovation, and a force of lasting impact in rail transportation. Among the key rebrand changes were a refreshed photography style, dynamic brand pattern, modernized color palette, new scalable logo, and an energized brand gradient to symbolize progress and movement.

Client: North Carolina Railroad Company
Services: Logo + Identity + Brand Guidelines
Design: Noah Mooney, Amy Borg
Copywriting: Elaine Villanueva
Year: 2024