175 years in, the North Carolina Railroad Company is just getting started.

We modernized a legacy brand for what’s next: re-establishing NCRR as an indispensable partner and positioning it for growth.

We rebuilt the brand to match that ambition: a scalable identity system designed for movement and momentum, including a new logo, dynamic pattern, modernized palette, refreshed photography, and an energized gradient.

Client: North Carolina Railroad Company
Services: Logo + Identity + Brand Guidelines
Design: Noah Mooney, Amy Borg
Copywriting: Elaine Villanueva
Year: 2024