Every year, RP3 Agency releases Well & Good— a magazine showcasing agency passions, emerging trends & culture, creative inspirations, and soul, all while supporting game-changing artists. Within its pages it holds interviews, creative spotlights, and D.A.M. (Damn Cool Design).

For the release of its third issue, we were thinking big. Not only did we refresh the brand identity and introduce a companion microsite experience, but we decided to go global in reach. Armed with my laptop and smooth-talking skills, I was able to interview four highly talented artists from Brooklyn, India, Germany, and Amsterdam who are leading the charge in the AI revolution.

The launch of Well & Good, Volume Three was a huge success, winning 7 ADDY awards in total — including a National Gold and Silver award, and a Best-in-Show accolade.

Client: RP3 Agency
Services: Logo + Identity + Publication Design + Web Design
Design: Noah Mooney, Amy Borg
Web Design: Sarah Reed
Writers & Editors: Elaine Luzietti, Amy Borg
Year: 2023

Well & Good Magazine Rebrand + Launch